Your digital product needs focus.
Mattermind's team loves being the lens, having helped launch dozens of successful properties over the years. Our deep experience in digital product strategy combined with a masterful and intuitive grasp of user needs & behaviors will help you bring clarity to your idea and align what your customers need with your business's goals.
It all begins by defining a clear feature roadmap, striking the right balance between a minimum viable product and the full-featured product you'd eventually like to have. Next, information architecture lays out the structure of your product and its features. Information architecture is followed by user experience design, where we work together to describe how your product will work, taking into account your target users, their needs & wants, the roadmap, and the information architecture. Tightly coupled with user experience is the creative, design and user interface of your product, including branding, supported platforms, and usability needs. Finally, Mattermind helps you define a release strategy for your product on the macro and micro levels, so that your MVP can be built, grow, and blossom into the product it needs to be to make both you and your customers happy.
Whether we're beginning from scratch with an all-new product, or planning upgrades and a relaunch of an existing property, Mattermind's decade of experience combining technology, analytics, and creativity can be an asset for your business to map a path to success.